Multicultural Children's Book Day

#ReadYourWorld

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10 Marketing Tips and Ways to Leverage Your MCBD2020 Participation

November 1, 2019 by Valarie Budayr

The calendar just flipped to November and Multicultural Children’s Book Day Headquarters is humming right along!

We have some marketing ideas and strategies that we’d like to share with everyone who is involved…but first…here are some quickie updates and victories!

  • It’s a WRAP on our MCBD2020 Cohost line-up! Go HERE, you will see some familiar faces…and some new ones too!
  • As I type, author Jerry Craft is finishing up on the poster for MCBD2020. We can’t wait to see what he came up with and we with share it with everyone as soon as we can.
  • SPONSORS: We are seriously kicking fanny on Sponsors this year! Super Platinum, Platinum, and Gold Levels are sold out, but luckily we still have plenty of Bronze and Author Sponsor spots left. Go here to check out our Medallion Level Sponsors and our Author Sponsors too. We are pretty proud of how cool our Sponsor Pages look this year 🙂
  • Pass the Word: We are looking for book reviewers, book donators, teachers to give books to, Classrooms who plan on having an offline celebration, and potential Sponsors to inform! Please help us spread the word!

Marketing Tips & Ways to Leverage Your MCBD2020 Participation

marketing tips for authors

  1. Expand Your Tribe: Click over to the Author Sponsor and Medallion Level Sponsor Pages and take the time to Like, Follow, Visit, and Connect on social media with all of our Sponsors.
  2. Connect with our CoHosts: Our MCBD CoHosts are picked for a reason–they are “heavy-hitters” in the online world and VERY passionate about literacy and children’s books. As with the Sponsor Pages, take the time to Like, Follow, and connect with our CoHosts.
  3. HASHTAG!: Multicultural Children’s Book Day’s official hashtag is #ReadYourWorld and we encourage everyone to only use that hashtag (and #MCBD2020 as well) when sharing and connecting. On the flip side, searching this hashtag on Instagram, Twitter, Facebook, and Pinterest will give everyone a front-row seat to all that is happening with this online celebration. Like, Share, Comment, and RePin whenever possible and the favor will be returned with your information!
  4. Get the Swag: If you are a CoHost, Sponsor, Book Donator or Reviewer, we have special social-media-ready badges/images that you can add to your website and social media efforts. If you don’t have one, email me (Becky) and I will hook you up 🙂 Becky (at) MulticulturalChildrensBookDay (dot) com. **Also, if you have a website, now is the perfect time to update your information and make sure that info is consistent across all of your social media channels!**
  5. Network: Our private MCBD Facebook Group is 1400+ strong and comprised of reviewers, parents, teachers, authors, publishers, caregivers, and librarians. It’s an amazing place to meet like-minded folks, participate in our weekly sharing prompts and get/give advice and support to others.
  6. Spread Your Brand: As we enter our 7th season of MCBD, I can tell you with complete honesty that the months leading up to the 1/31/20 event are vibrant, buzzing, exciting, and an exceptional way to gain visibility for your work (whether it’s a review, an award, the fact you are a Sponsor or participant, or just diverse book-related news). TAP INTO THAT BUZZ by PARTICIPATING!!
  7. Be Loud-n-Proud about MCBD: We ask that everyone does their part to spread the #ReadYourWorld news and event details whenever possible. If you would like a list of pre-made social media updates that you can just copy-n-paste, we have that! Just let me know and I will email you that info. Becky (at) MulticulturalChildrensBookDay (dot) com. **ALSO, use tools like Hootsuite to schedule updates to Facebook and Twitter into the future so you can “set and forget.”  Tools like Later.com work awesome for scheduling Instagram updates into the future as well. 
  8. Amazon: If you are an Author or Publisher, make sure your Amazon Author Profile is up to date and invite folks to follow your page. That way, when you add a new title or run a sale, those who “follow” your Author Profile on Amazon will get an email update.
  9. Guest Posts: All of our MCBD participants have such a deep passion for diversity in children’s literature and there are some amazingly knowledgeable people involved in this event (including YOU). Guest posts are an excellent way to share your knowledge and work with a fresh audience. MCBD is always looking for book/education/language-related guest posts on our site.
  10. Offline Book Signings and Events: Look back on past book signings, appearances and offline tactics you used to gain visibility and share your story. What worked? What didn’t? Revisit past contacts and ask if you can do something special with them for Multicultural Children’s Book Day 2020 that is a win/win (share news of the event while also sharing your work). We have a limited amount of MCBD branded magnets, but if you are hosting an offline event in honor of MCBD, let me know and I will send you some to share.

We look forward to working with you and sharing a passion for getting multicultural books into the hands of young readers!

marketing tips for authors

Filed Under: Marketing for Authors, MCCBD Updates, Multicultural Booklist, Sponsorships for MCBD2020 Tagged With: Marketing Tips, marketing tips for authors, Multicultural Children's Book Day Sponsorships, Ways to Leverage Your MCBD2020 Participation

Multicultural Children’s Book Day Sponsorships 2018 are OPEN!

September 11, 2017 by Valarie Budayr

It may be September, but planning for MCBD2018 is already in full swing!

There is MUCH to share and talk about-so many exciting new things in the works for this event and non-profit. AND we are still on an epic high from the results and success of our 2017 event. If you would like to see the full scoop, check out this in-depth blog post here, but our biggest point of pride is right here:

Social media share impressions for Multicultural children's book day

In 2017, Multicultural Children’s Book Day had 3.6 BILLION social media share impressions in three days (day before, day of, and day after). We trended #2 on Twitter during our Twitter Party (Jan 27 from 9-10pm) above #MuslimBan with 1900+ tweets during that hour. Our Twitter Party focused on the state of diversity in children’s book publishing and what readers were seeking and having trouble finding. [Read more…]

Filed Under: Events, Featured, MCCBD News, MCCBD Updates Tagged With: Author Sponsors, Multicultural Children's Book Day Sponsorships, Multicultural Children's Book Day Sponsorships 2018, Sponsorships 2018

Multicultural Children’s Book Day Sponsorships 2017 are OPEN!

October 11, 2016 by Valarie Budayr

Hard to believe that it’s time for the planning for MCCBD 2017 to begin!
picmonkey-image
[Read more…]

Filed Under: Events, MCCBD Updates Tagged With: #ReadYourWorld, MCCBD Book reviewers, MCCBD Sponsor, Multicultural Author, Multicultural Children's Author, Multicultural Children's Book Authors, Multicultural Children's Book Day, Multicultural Children's Book Day 2017, multicultural children's book day sponsor, multicultural children's book day sponsors, Multicultural Children's Book Day Sponsorships, Multicultural Children's Book Day Spotlight, multicultural children's book publisher, Platinum sponsor, Spotlight on a Sponsor

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