Multicultural Children's Book Day

#ReadYourWorld

The differences between MCBD’s Sponsored Posts and Sponsorship Levels

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Its no secret that Multicultural Children’s Book Day is committed and passionate about shining the spotlight on diverse and multicultural kids’ and YA books in as many creative ways as possible.

Over the years, we’ve worked hard to fine-tune our paid offerings so that they give our authors, publishers, and organizations the most “bang for their buck.” Spreading the word of diverse books, authors, publishers, and resources in the most effective ways possible is what we strive for on a daily basis.

To date, our two most popular and effective options are our Sponsored Post Program and our yearly Sponsorship Level opportunities. We’d love to spread the word of diversity in children’s literature via either a Sponsored Post or a Sponsorship Level for MCBD2020, but we also know that figuring out the difference between the two can be confusing!

With that in mind, here are some of the differences between the two:

The differences between MCBD’s Sponsored Posts and Sponsorship Levels

SPONSORED POSTS:

*Are offered during February and September (what we call the “off-season”) and the article we write for you “lives” on the MCBD site forever.

*Sponsored Posts also come with robust social media. Go here for more specific information.

*Sponsored Posts are highly targeted information and shareable images that we promote heavily for a few months and then sporadically throughout the year.

*Sponsored Posts do not include any matching to book reviewers who will create their own reviews of your book.

*Currently, we only have one other Sponsored post schedule (for September) and our web traffic is still very vibrant during the off-season. You have a wide range of dates to pick to have your Sponsored post go live!

Sponsored Post Package

*I (Becky) personally love creating Sponsored Posts because they are so in-depth and personal. You would be working closely with me to create your Feature Article that will appear on the MCBD blog and have full approval over everything.

SPONSORSHIP LEVELS for MCBD2020:

*Sponsorships are only offered from October to January 1 of any given year and are a unique marketing tool to help authors, publishers, and organizations to tap into the HUGE momentum and buzz that surrounds our on and offline event. MCBD2020 is on 1/31/20, but things really start to get exciting and crazy around November 1.

*As part of your Sponsorship for MCBD2020, you will be matched with as many reviewers as you would like. We have a huge pool of over 800 people who sign up to get a free diverse book (supplied by you) and they, in turn, share their review and thoughts of your book on their own social media channels during the month of January.

*The buzz during our holiday is enormous and our hashtag #ReadYourWorld has historically trended on Twitter during the celebration day.
*If you choose a Medallion level Sponsorship, your logo and 2-3 book cover images become part of our active Pinterest Pinning initiative (Pinterest is a huge traffic driver for us)

*You will have a listing and links on either our Medallion Level Sponsor Page or Author Level  (whichever level you choose) and that information will remain on our site for one year.

*If you choose a Medallion Level (Platinum through Bronze) your linked logo will appear on the sidebar of the MCBD site and stay there for one year.

*Your information is promoted and shared via social media from the moment you sign up and the promotion of your book or business will become heavier as the online celebration nears.

*GO HERE to download our Sponsorship Packet so you will have deeper details and rates.

As always, don’t hesitate to email me (Becky (at) MulticulturalChildrensBookDay (dot) com) if you have any questions. We are always available to help our participant SHINE and gain traction in the diverse children and YA book world.

We look forward to working with you!

The Author/Platinum Sponsorship July Flash Sale has BEGUN!

It’s time!

Back by popular demand is our MCBD 2020 Author Sponsorship July Flash Sale! And this year, we are throwing in a special deal on Platinum Level Sponsorships as well (limit of 3)!

Go here to see past Medallion Level Sponsors and Author Sponsors(MCBD2019)

Planning for MCBD2020 is already underway and we can’t help being in awe as to how far this non-profit initiative has come.

Mission:  Raise awareness for children’s books that celebrate diversity by getting more of these books into classrooms and libraries. Multicultural Children’s Book Day is celebrated on the last Friday of January. 2020 will be our 7th year and our much-anticipated Twitter Party on the day of the celebration grows bigger (and more fun!) every year.

From October through February, Multicultural Children’s Book Day is especially active on social media and the buzz surrounding this event gets national even global support and recognition. The whirlwind that is Multicultural Children’s Book Day is a proven way to get books into the hands of young readers while also raising awareness with parents, caregivers, teachers, and librarians.

We know Author Sponsorship is an amazing and powerful way for Authors to get visibility and readership for their work. Last year’s July Flash Sale was huge success and authors and publisher appreciated the cost savings.

NOTE: Medallion Level Sponsorship options for MCBD2020 (1/31/20) will be available by September 1, 2019…but in the meantime…

Lock in your MCBD 2020 Author Sponsorship during the July Flash Sale!

During the July Flash Sale, the Author Sponsorship price of $129 will be slashed to $89 for Author sponsorships purchased in July for MCBD2020—that’s a 30% savings!




Recognizing all of the wonderful authors and illustrators that bring multicultural children’s books to life is very important to us. As a way of acknowledging their work and shining the spotlight on specific authors, the MCBD Team has created a very special sponsorship option.

GO HERE to read deeper details and don’t let this opportunity pass you by!

**sale ends July 31, 2019

Why there is still work to be done in the world of #DiverseKidlit

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Friends, we still have so much work to do!

Here’s some information from the CCBC about diversity in kidlit. In their analysis of picture books published in 2017:

Of the approximately 3,700 books received at the CCBC in 2017, most from U.S. publishers, here’s the breakdown:
  • 340 had significant African or African American content/characters.
    • 100 of these were by Black authors and/or illustrators. (29.41% #OwnVoices)
  • 72 had significant American Indian/First Nations content/characters.
    • 38 of these were by American Indian/First Nations authors and/or illustrators. (52.78% #OwnVoices)
  • 310 had significant Asian/Pacific or Asian/Pacific American content/characters.
    • 122 of these were by authors and/or illustrators of Asian/Pacific heritage. (39.35% #OwnVoices)
  • 216 had significant Latinx content/characters.
    • 73 of these were by Latinx authors and/or illustrators. (33.8% #OwnVoices)
(The numbers will change slightly as they continue to receive a stray title or two. Check their website for up-to-date statistics, including the numbers for books from U.S. publishers only, and more on what and how they count.)

* A character in a picture book was 4 times more likely to be a dinosaur than an American Indian child.
* A character in a picture book was 2 times more likely to be a rabbit than an Asian/Pacific or Asian/Pacific American child.
* A female character in a picture book was highly likely to be wearing pink and/or a bow, even if she is a hippopotamus, an ostrich, or a dinosaur.
* A child with a disability appeared in only 21 picture books, and only 2 of those were main characters. Most others appeared in background illustrations.

That’s less than one-third of one percent of picture books published in 2017 and received by the CCBC that had the main character with a disability. No wonder I have trouble finding books I want to review!

#OwnVoices Controversy

Resources for Diverse Booklists and Authors:

KitLit411 has an excellent list of resources and publishers that focus on diverse books for kids.

View out MCBD 2018 Author Sponsors and Medallion Level Sponsors to discover even more titles and diverse book publishers.

 

Thanks for being part of this movement to change these statistics.

ONE MORE THING

Would you like to reach more than 260,000 people with a SPONSORED POST? 

Sponsored Post Package

Get the scoop on a unique way to market your book or author HERE.

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