Multicultural Children's Book Day

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How 2021 The Book Matching Process Works {Reviewers and Sponsors}

November 29, 2020 by Valarie Budayr

Those who are new to this vibrant online event may not understand how the Book Matching Process works so here is a quickie tutorial.

Book reviewing is a big part of this annual on and offline event. What better ways to share awesome diverse picture, chapter, and YA books than to fill the social media channels with book/author recommendations and beautiful book covers and illustrations.

All reviews shared on blogs, Facebook Pages, Instagram, YouTube, Twitter, and even TikToc ultimately become part of our Big Giant Linky: an online book review resource for hundreds of multicultural and diverse books for kids and teens.

How The Book Matching Process Works for Reviewers

The first step in this process begins with our Team asking all Sponsors and Book Donators how many reviewers they would like to be matched with. Using that number, reviewer’s details including special requests, we match people to books with as much accuracy as possible.

Then, a member of the MCBD Team will then send an intro email to the chosen reviewers and the author/publisher of the book they are matched with. For privacy purposes, only names and email addresses will be supplied to the author or publisher that a book reviewer is matched with.

It is the book reviewer’s responsibility to send their author/publisher their mailing address in a timely manner to ensure they get their book in time for the 1/29/21 event.

All reviewers are required to post their reviews towards the end of January (preferably on the actual celebration day of 1.29.21) on at least one (as many as possible is appreciated) of these social media channels: a blog, Facebook (Page, not a Profile), Instagram (no private accounts), Twitter (no private accounts) and YouTube. Additional reviews on Goodreads and Amazon are also very appreciated.

WE PREFER that all reviewers wait until closer to the actual Celebration Day (1/29/21) to start sharing their reviews on social media, but anytime between 1/15/21 and 1/29/21 is acceptable.

Don’t forget to use the #ReadYourWorld hashtag! This helps us (and others) find your review and Like, Tweet, Share, Comment, and Pin!

On 1/29/21, everyone is asked to link up their reviews on our Big Giant Linky to create a huge resource that lives on our website forever (go here and scroll down to see the 2020 Linky). **more details on how to use a Linky to come!**

**Please note, not everyone is guaranteed to receive a book! We will do our best, but sometimes demand exceeds our supply of available diverse books**

How The Book Matching Process Works If you are a Sponsor 

If you are a returning Sponsor, you know “how we roll” when it comes to the Book Matching process.

BUT, if you are new to the MCBD Celebration, here is the 411 on how this monumental task works. Book Matching is the process where our team combs through our pool of 600+ Book Reviewers to find people who would be the best fit for the books your sponsorship is focusing on this year.

**Providing a free book to a reviewer(s) is a completely optional perk to all levels of Sponsorship, but it is undeniably an excellent way to raise awareness for your company, authors, or book titles.

How it works with both physical and PDFs review copies:

Our Project Manager, Becky, will send a “book matching” email introducing our Sponsors to their reviewers. The ones receiving a physical book will share their mailing address with whom they are assigned to. We do this for privacy reasons and as a “checks-n-balances” and so the reviewer knows a book is coming.

Sponsors can supply their reviewers with a book description, images, backstory, buy links, etc. at that time as well. The same applies to using PDFs as review copies–only this time a PDF (or a link to where they can find it) will be emailed directly to the assigned reviewer along with availability info and Pre-order links, etc.

More details to come! We appreciate you all!

**If you have questions about Multicultural Children’s Book Day, how to get involved, or how to get free books for your school or classroom, email Kristi at Admin (at) MulticulturalChildrensBookDay (dot) com **

 

Filed Under: 2021 MCBD, Book review, Events, MCCBD News, Multicultural Booklist, Tutorials Tagged With: book marketing, book matching, book review, Diverse Book Reviewers

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