Multicultural Children’s Book Day (MCBD) generated 3.6 billion social media share impressions in three days (day before, day of, and day after).
3.6 BILLION Social Media Share Impressions Over Three Days
This is actually a conservative tally because 1) we did not track social media share impressions beyond the three days even though we had a robust presence on social media the month of January, 2) we had 400 reviewers but we did not track everyone (just the 30 reviewers with the largest social media followings on Twitter/Facebook), 3) we tracked Twitter, Facebook, Google+, Instagram and Pinterest (but we didn’t not track LinkedIn, YouTube, SnapChat, or Periscope).
Who was counted?
- Hosts (Valarie, Mia, Becky, MCBD)
- Medallion Sponsors
- Author sponsors
- 30 Review Bloggers Out of 400 Reviewers
Why didn’t we track more? Expense. Our stats are hand tabulated by our Virtual Assistant, Susan Mayfield, using a series of linked Excel spreadsheets.
We started tracking MCBD stats two years ago. In 2015, we generated 26 million social media share impressions.
PragmaticMom Twitter Alone Generated 29 Million Social Media Impressions!
This year, in 2017, my Twitter alone generated 29 million social media share impressions. I tweeted or retweeted 379 times during the three day period and had 77,645 followers at that time. 379 x 77,645 followers = 29,427,455 social media share impressions.
Let’s break down the 3.6 billion number of social media share impressions by social media platform.
Twitter Impressions for MCBD
Total Twitter Impressions: 899,827,109 or approximately 900 million.
Hosts and Co-Hosts had a combined following of 249,921 followers and tweeted/retweeted 2441 times = 610,057,161 Twitter Impressions.
Medallion Sponsors had a combined following of 375,640 followers and tweeted/retweeted 273 times = 102,549,720 Twitter Impressions
Author Sponsors had a combined following of 79,755 followers and tweeted/retweeted 412 times = 32,859,060 Twitter Impressions.
30 Review Bloggers had a combined following of 274,664 followers and tweeted/retweeted 562 times = 154,361,168 Twitter Impressions.
Our Twitter Party generated 1900 tweets/retweets during the hour and trended at the number 2 spot, right about #MuslimBan. If you want to see the tweets, we have it storified here.
I’m including data from 2015 from my post Bootstrap Marketing for Authors to show how each social media platform aligns with what user demographic. In other words, 900 million social media impressions are one thing, but who exactly are these eyeballs?
Who Uses Twitter?
- 18 percent of online U.S. adults are now active on Twitter
- The typical Twitter user is an 18-29 year-old educated minority with a well-paying job, and slightly more likely to be male than female.
Facebook Impressions for MCBD
Total Facebook Impressions: 73,140,488 or 73 million.
Hosts and Co-Hosts had a combined following of 162,857 followers and posted/shared 239 times = 38,922,823 Facebook Impressions.
Medallion Sponsors had a combined following of 594,378 followers and posted/shared 36 times = 21,397,608 Facebook Impressions
Author Sponsors had a combined following of 57,313 followers and posted/shared 50 times = 2,865,650 Facebook Impressions.
30 Review Bloggers had a combined following of 187,819 followers and posted/shared 53 times = 9,954,407 Facebook Impressions.
Who Uses Facebook (aka Who Doesn’t Use Facebook?)
- 1.3 billion active adults per month
- 72% of adults visit it at least once a month
- 751 million people use Facebook mobile
Instagram Impressions for MCBD
Total Instagram Impressions: 8,742,107 or 8.7 million.
Hosts and Co-Hosts had a combined following of 158,683 followers and posted/reposted 23 times= 3,649,709 Instagram Impressions.
Medallion Sponsors had a combined following of 72,705 followers and posted/reposted 68 times = 4,943,940 Instagram Impressions
Author Sponsors had a combined following of 4,750 followers and posted/reposted 11 times = 52,250 Instagram Impressions.
30 Review Bloggers had a combined following of 12,026 followers and posted/reposted 8 times = 96,208 Instagram Impressions.
#ReadYourWorld hashtag in Instagram had 1,342 posts, not of all were counted above.
- Instagram skews heavily toward women; 68% of its users are female
- Over 90% of the 150 million people on Instagram are under the age of 35
Pinterest Impressions for MCBD
Total Pinterest Impressions: 2,702,790,720 or 2.7 billion.
Hosts and Co-Hosts had a combined following of 1,566,140 followers and pinned/repinned 1,715 times = 2,685,930,100 Pinterest Impressions.
Medallion Sponsors had a combined following of 108,076 followers and pinned/repinned 41 times = 4,431,116 Pinterest Impressions
Author Sponsors had a combined following of4,315 followers and pinned/repinned 4 times = 17,260 Pinterest Impressions.
30 Review Bloggers had a combined following of 326,638 followers and pinned/repinned 38 times = 12,412,244 Pinterest Impressions.
- Pinterest has more than 12 million US users
- 69% of online consumers who visit Pinterest have found an item they’ve purchased
- Pinterest users spend more than twice as much as Facebook users ($180 vs. $85)
- Pinterest drives 2.5 times more traffic to its homepage than Twitter. Similarly, there are 10 times more clicks of the ‘Pin-it’ button than the ‘Tweet This’ one
- Women Use Pinterest as a Wish List…..Men Use Pinterest as a Shopping Cart
- 28.1% of Pinterest users have an annual household income of at least $100,000
- Appeals to home decorators, party planners, hair stylists and DIY persons
- The average Pinterest visit is over 16 minutes… longer than almost all other social media sites
Overall, you’ll notice that Multicultural Children’s Book Day is primarily a blogger event, comprised largely of mom bloggers in the education and children’s book space. They bring their own blog audience to our MCBD event, which they drive from their vast social media networks. They are strongest on Pinterest, Twitter, and Facebook, but they have been growing their presence on Instagram as well.
PUBLISHERS AND AUTHORS: Do you want to your books to reach our audience? Our 2017 Multicultural Children’s Book Day is over, but we have plans for a summer event. Email Becky@MulticulturalChildrensBookDay.com for more information or join our mailing list.
The total social media share impression count is an astounding 3.6 billion for our 4th annual Multicultural Children’s Book Day. We want to thank everyone for their help in promoting and celebrating our event, and we hope you will join us again next year!
Thank you again!
p.s. For a recap of MCBD go here.
p.p.s. For what parents, educators and teachers want in terms of diversity books, go here.
p.p.p.s. For some special moments that we loved that happened during MCBD, go here.
Our Read Your World: A Guide to Multicultural Children’s Books for Parents and Educators is for sale for $4.99. This is a fundraiser for MCBD. Each book sold goes towards gifting a book to Teacher Classroom Library Program.
Our FREE Classroom Kindness Kit is here.
Finally, our collaborate Pinterest Board, Multicultural Books for Kids, is updated daily.