Multicultural Children’s Book Day Press Kit #ReadYourWorld (2016/2017)
Our mission is to not only raise awareness for the kid’s books that celebrate diversity, but to get more of these of books into classrooms and libraries.
Children’s reading and play advocates Valarie Budayr from Jump Into a Book and Mia Wenjen from Pragmatic Mom have teamed up to create an ambitious (and much needed) national event. On January 27th, Jump into a Book and Pragmatic Mom will be presenting yet another Multicultural Children’s Book Day as a way of celebrating diversity in children’s books.
Despite census data that shows 37% of the US population consists of people of color, only 10% of children’s books published have diversity content. Using the Multicultural Children’s Book Day, Mia and Valarie are on a mission to change all of that. Their mission is to not only raise awareness for the kid’s books that celebrate diversity, but to get more of these types of books into classrooms and libraries. Another goal of this exciting event is create a compilation of books and favorite reads that will provide not only a new reading list for the winter, but also a way to expose brilliant books to families, teachers, and libraries.
Multicultural Children’s Book Day will include book reviews from noted bloggers all over the world, giveaways and book-related activities for young readers of all ages.
Together the MCCBD team hopes to spread the word and raise awareness about the importance of diversity in children’s literature. Our young readers need to see themselves within the pages of a book and experience other cultures, languages, traditions and religions within the pages of a book. We encourage readers, parents, teachers, caregivers and librarians to follow along the fun book reviews, author visits, event details, multicultural children’s book linky and via our hashtag (#ReadYourWorld) on Twitter and other social media.
Every year MCCBD’s main focuses is on multicultural children’s books and what is needed to get these books on shelves and into the hands of deserving families through book donations and fundraising. The MCCBD project also offers a Multicultural Children’s Book Day Classroom Reading Initiative where teachers can receive a FREE diversity book for their classroom library!
Using their deep reach and years of expertise, Valarie and Mia are providing an “in” with their readership and will be promoting sponsors via name mention, products or service in a new and fresh way.
**For MCCBD2017 we plan to implement a new program that encourages book reviewers who do not have a blog to utilize social media channels like You Tube, Instagram, LinkedIn and Facebook to post multicultural children’s book reviews. This new initiative will increase MCCBD’s reach exponentially.
**For MCCBD 2017 we will also be implementing advanced tracking and social media analytics for more defined information and feedback for our sponsors. In 2016, the January 27th event had a proven 96 million social impression shares over the course of three days and we predict our reach will become even larger this year.
**For our 2017 event we will be implementing new ways to reach out to schools, libraries and organizations in need to supply them with multicultural books for young readers. (If you know of a school, library or organization that could use MCCBD’s help, please email the Project Manager at email@example.com)
**MCCBD is a 501-3c non-profit.
**This event has achieved nationwide attention over many different news venues. Multicultural Children’s Book Day has, and will continue to, encourage a dialogue between publishers, parents, teachers, authors and book-sellers on the importance of getting diverse children’s books into the hands of young readers.
Go HERE to view sponsors past and present, and also to find current Sponsorship Information.
Multicultural Children’s Book Day Press Kit
Successes and Stats for Multicultural Children’s Book Day, January 27th 2016: (Read the full details HERE)
- Huge Diversity Book Giveaway during #ReadYourWorld Twitter Party from 9-10pm EST. Discussions on state of diversity books for kids and what’s needed from parents’ perspective were amazing.
- #ReadYourWorld hashtag trended on Twitter on January 27th.
- LINKY that created a vast resources of 378 multicultural book reviews thanks to the 180+ Bloggers who shared their book reviews.
- 21 Major Sponsors and over 70 author sponsors participated in 2016.
What’s FREE from Multicultural Children’s Book Day:
- BLOGGERS (Parenting, Lifestyle, Book Reviewers, Teachers, Librarians): Free diversity book to bloggers who will post a book review on January 27th.
- TEACHERS: Free hardcover diversity book for teachers’ classroom library.
- EVERYONE: Free downloadable Multicultural Children’s Book Day poster designed by illustrator Robert Liu-Trujillo.
- EVERYONE: We have hand selected the best content from educational and children’s book bloggers. This is an extensive list of diversity books and extension activities for kids sorted by country, holiday, ethnicity, genre, and age group here.
- EVERYONE: Packages of diversity books for kids will be given out every 5 minutes during our Twitter Party.
Fast Facts & Stats:
- For the 2016 online event, we had 96 million social shares during the week of Multicultural Children’s Book Day.
- We gave away more than 600 diversity books for Multicultural Children’s Book Day to parents and teachers.
- More than 4300 parents and teachers have utilized our resource list of diversity books and extension activities so far.
The new initiative will encourage teachers who sign up for the free-of-charge diversity challenge to encourage their class to read up to four multicultural books in their classroom to earn a free multicultural book, which will be provided thanks to the generous donation and partnership from the Junior Library Guild. All books are pre-screened and approved by the Junior Library Guild, to insure each free book for the classroom is a pre-screened, library-quality book that maps to Common Core.
Go HERE to download the 2017 Multicultural Children’s Book Day poster with artwork by renown author/illustrator, Demi.
Collaborations Past and Present
Multicultural Children’s Book Day team is happy to announce their collaboration with The Children’s Book Council. It is our hope that we can come together as a reading community and strive to build bridges of communication between readers of all diverse and cultural backgrounds and the publishing community who produces children’s multi-cultural and diverse titles.
Children’s Book Council (CBC) is the national nonprofit trade association of children’s book publishers, dedicated to supporting and informing the industry and fostering literacy.
MCCBD has partnered with First Book in 2015 to create a Virtual Book Drive connected to their Stories for All initiative which features books that contain a diverse array of characters and cultures. The money raised through your local Virtual Book Drive will provide new books to kids in need in communities; every $2.50 raised translates into one brand-new book for a child. We have created our own Virtual Book Drive page to raise funds to purchase multicultural books that First Book will work to distribute to under-served children. The MCCBD Virtual Book Drive is now LIVE so please visit the page and do your part on getting books into the hands of kids!
Junior Library Guild: In 2016 The Junior Library Guild generously donated 200 hardcover diversity books that we were able to give to classrooms for free as part of our Classroom Challenge. More details HERE.
Social Media Reach and Influence
To promote this event, Valarie and Mia are tapping into their combined community of over 80,000 readers, 145,000+ Pinterest followers, Over 90,000+ Twitter followers, over 9,000+ Instagram followers, 13,000+ Google+ followers and 8,000+ Facebook Likers.
Our website www.MulticulturalChildrensBookDay.com will continue to be a central location for conversations about multicultural children’s books, author visits, contests, giveaways and anything that keeps this initiative active all year long. Sponsors will be able to leave their links and sidebar ads in place from the date of purchase until planning for the next month begins (typically August of coming year) to get maximum exposure and visibility.
As a publisher, author, news service or blogger, you know how important it is to get books into the hands of families and young readers. We hope you can join us for Multicultural Children’s Book Day and help us in our mission to raise awareness for the kid’s books that celebrate diversity, but to get more of these types of books into classrooms and libraries.
Curious about the difference between #ReadYourWorld –vs-#WeNeedDiverseBooks? Read co-founder Mia’s excellent overview of that very subject.
Press Contact Info:
For interviews, quotes, and other inquiries; contact MCCBD Project Manager Becky Flansburg at Becky@multiculturalchildrensbookday.com
MCCBD Art and Images
Multicultural Books for Kids Pinterest Board.
Thank you for expressing interest in Multicultural Children’s Book Day. We are excited about the possibilities that we can create together and the incredible reading moments we can deliver to children.
MCCBD Art and Images